# Bilibili, China’s YouTube, prepares for international expansion

- Original post: https://www.twitter.com/i/status/2091936071018074233
- Source account: [@LesEchos](https://x.com/LesEchos)
- Source language: French
- Target language: English
- Duration: 1:31
- Published: 2026-08-25
- Machine translated. Check the original before quoting.
- Canonical URL: https://www.translate.mom/transcript/2Ev2vDckrXK2/en/bilibili-china-s-youtube-prepares-for-international-expansion
- Original-language version: https://www.translate.mom/transcript/2Ev2vDckrXK2/fr/bilibili-le-youtube-chinois-pr%C3%A9pare-son-expansion-%C3%A0-l-international.md

## Transcript

[0:00](https://www.translate.mom/transcript/2Ev2vDckrXK2/en/bilibili-china-s-youtube-prepares-for-international-expansion) This morning, I came across this logo. You might not know it, but it's the logo of a Chinese company that could very soon land on our smartphones and smart TVs.

[0:08](https://www.translate.mom/transcript/2Ev2vDckrXK2/en/bilibili-china-s-youtube-prepares-for-international-expansion?t=8) My name is Harold, I'm a video journalist at Les Échos, and today, we are going to talk about Bilibili. Bilibili is kind of like YouTube in China.

[0:14](https://www.translate.mom/transcript/2Ev2vDckrXK2/en/bilibili-china-s-youtube-prepares-for-international-expansion?t=14) It's a platform where creators post videos that are watched by millions of people. Officially launched in 2010, Bilibili initially specialized in content related to manga or anime.

[0:23](https://www.translate.mom/transcript/2Ev2vDckrXK2/en/bilibili-china-s-youtube-prepares-for-international-expansion?t=23) And today, you can find content related to food, micro-dramas, tutorials, vlogs. In short, everything that is the essence of a platform like YouTube today. For many years, Bilibili has never left its domestic market, but in recent days, strategic decisions suggest that it is getting ready to launch here.

[0:39](https://www.translate.mom/transcript/2Ev2vDckrXK2/en/bilibili-china-s-youtube-prepares-for-international-expansion?t=39) From its Shanghai headquarters, Bilibili has just relaunched its Android app, which it had put on hold since September 2025, and is preparing a rollout on iOS. An English website was also created, and hiring was done in cities like Los Angeles in the US or London in Europe. There was also hiring in Turkey and Japan.

[0:58](https://www.translate.mom/transcript/2Ev2vDckrXK2/en/bilibili-china-s-youtube-prepares-for-international-expansion?t=58) An X account announcing the platform's international expansion was created on August 19, and a Discord channel was also recently set up with tips and tutorials on how to post a video on Bilibili.

[1:10](https://www.translate.mom/transcript/2Ev2vDckrXK2/en/bilibili-china-s-youtube-prepares-for-international-expansion?t=70) The goal is clear: to court big Western creators.

[1:13](https://www.translate.mom/transcript/2Ev2vDckrXK2/en/bilibili-china-s-youtube-prepares-for-international-expansion?t=73) In China, 376 million people use Bilibili, and 35 million of them are paying subscribers to the platform.

[1:21](https://www.translate.mom/transcript/2Ev2vDckrXK2/en/bilibili-china-s-youtube-prepares-for-international-expansion?t=81) MrBeast, the world's biggest YouTuber with over 500 million subscribers, even opened an account there two years ago.

[1:27](https://www.translate.mom/transcript/2Ev2vDckrXK2/en/bilibili-china-s-youtube-prepares-for-international-expansion?t=87) In fact, we might have to create our Les Échos channel there.