# How a Zlatoust Coffee Shop Changed Its Name from Lav to Oleg

- Original post: https://www.twitter.com/i/status/2090484467005579481
- Source account: [@RusUslada](https://x.com/RusUslada)
- Source language: Russian
- Target language: English
- Duration: 0:36
- Published: 2026-11-06
- Machine translated. Check the original before quoting.
- Canonical URL: https://www.translate.mom/transcript/LVN7D8x8Ss0F/en/how-a-zlatoust-coffee-shop-changed-its-name-from-lav-to-oleg
- Original-language version: https://www.translate.mom/transcript/LVN7D8x8Ss0F/ru/%D0%BA%D0%B0%D0%BA-%D0%BA%D0%BE%D1%84%D0%B5%D0%B9%D0%BD%D1%8F-%D0%BB%D0%B0%D0%B2-%D0%B2-%D0%B7%D0%BB%D0%B0%D1%82%D0%BE%D1%83%D1%81%D1%82%D0%B5-%D1%81%D1%82%D0%B0%D0%BB%D0%B0-%D0%BE%D0%BB%D0%B5%D0%B3%D0%BE%D0%BC.md

## Transcript

[0:00](https://www.translate.mom/transcript/LVN7D8x8Ss0F/en/how-a-zlatoust-coffee-shop-changed-its-name-from-lav-to-oleg) Hi! We're Lera and Lyuba, who opened a coffee shop at the train station a year ago.

[0:03](https://www.translate.mom/transcript/LVN7D8x8Ss0F/en/how-a-zlatoust-coffee-shop-changed-its-name-from-lav-to-oleg?t=3) We called it “Lav”—for love and warmth. But on March first, a law came into effect in Russia: Federal Law No. 168, and we had to choose: change the sign to “Lyubov” or take it down altogether.

[0:13](https://www.translate.mom/transcript/LVN7D8x8Ss0F/en/how-a-zlatoust-coffee-shop-changed-its-name-from-lav-to-oleg?t=13) Of course, we didn't have the money for a new sign, and working without a name is risky for our tiny business.

[0:19](https://www.translate.mom/transcript/LVN7D8x8Ss0F/en/how-a-zlatoust-coffee-shop-changed-its-name-from-lav-to-oleg?t=19) The meme got out of hand, so we decided: we'd simply rearrange the letters.

[0:23](https://www.translate.mom/transcript/LVN7D8x8Ss0F/en/how-a-zlatoust-coffee-shop-changed-its-name-from-lav-to-oleg?t=23) What did we get? “Oleg.” The installation cost five thousand rubles.

[0:27](https://www.translate.mom/transcript/LVN7D8x8Ss0F/en/how-a-zlatoust-coffee-shop-changed-its-name-from-lav-to-oleg?t=27) Now, right across from the Zlatoust railway station, there's a cute coffee shop with little hearts and a new name.

[0:33](https://www.translate.mom/transcript/LVN7D8x8Ss0F/en/how-a-zlatoust-coffee-shop-changed-its-name-from-lav-to-oleg?t=33) Come by for coffee and get to know us.