Israel, Hasbara and Social Media: A Call for Better PR

I think we saw, um, what's going on with the

social media.

Yes.

Um, you-- we saw your numbers of followers.

Did you...

I, I, would like to say that word, and then you'll say, uh,

what do you think about

it. Here in Israel we call it Hasbara.

Right.

I, I s-- I, I think that the word and the term

Hasbara should be eliminated.

Why?

Because from what I understand, Hasbara means to explain.

To explain, yes.

I don't think that Israel or Jews

needs to explain anything to anybody.

So I think that PR, public

relations, is fine. There's, there's another word besides Hasbara.

Mm-hmm.

We don't need to explain shit to anybody.

We, we do need proper, um, PR,

public relations. We do need better marketing

and presentation,

and I encourage any of the brilliant, uh,

minds in Israel to work on that, because it's very obvious

how far behind we are in that area. But we don't need...

I want that term to be eliminated, uh, uh, uh, from,

from h-how Israel presents itself.

We don't need to explain shit.

But do you think the social media are on our side?

Or, I don't know, objective enough to-

No, yeah, but we, we don't need to explain shit.

What we need to do is do what they do in the-- in,

on social media and play

dirty and lie and cheat, uh, by any means necessary on

social media, but that's not the nature of our--

of who we are.

But that's unfortunately the playing field of social media.