Gold Exchange Practices and Customer Rights

These big ads for 50 grams at a time, gold,

increasing and decreasing silver by the kilo. Who pays for your expenses?

We bear these expenses out of our own pockets .

These other expenses and this work are dishonest

for us.

Hallmark

called. He said, "Brother, I bought 22-carat 916 HUID goods from you."

"Today, I came to exchange it at Malabar, and

they're calling this item 20-carat." He got furious with me, saying, "Brother, you took

payment for 22-carat gold, so why did you give 20-carat gold?"

"Brother, that's not possible. Get it tested somewhere else, or come to me."

If I have done HUID,

then it has HUID. I told him, if there's a bill, then it has HUID." He said, "Okay." Then

I called him. He didn't answer the call. I thought he had gotten angry with me.

Naturally, any customer would be angry. Then that evening, at my store

They came and told me, “Brother, what kind of item have you given us?”

I said, “Sir, have it checked.” When I had it examined for them under a microscope,

I showed them the HUID. After that, they properly took a photo of the HUID on their mobile.

Had it done. Then he said, "Open the BIS app, search in it." When they searched

it, the item had also been made at my place. The HUID too

at the Bilaspur Hallmark office

That happened. After that, they got confused. They were confused like any normal customer, wondering

whether I was right, a small shopkeeper, or this huge showroom that has invested thousands of crores

and set up shop, was right. They were so confused that they

couldn't make a decision, so I said,

“Come on, brother, I'll go to Malabar with you as your friend.” When I was with them

and entered Malabar, they said, “Ma'am, this gentleman wants to exchange this.”

So they told you, sir, that this was 20-carat. I said, even then, check

it. So they checked it at least two or three times. When that customer told them

that the Hallmark was 22-carat, they said, “We don’t recognize Hallmark HUID.

We recognize what our machine says.” All of this will be in the DVR recordings and

cameras. You can retrieve it and thoroughly check it line by line, word for word. You can

do

so if I am saying anything wrong. After that, when they checked it two or

three times and declared it 20-carat, 20-carat, 20-carat, I

said, “Brother, I am a shopkeeper. This item, I sold to them a year and a half ago.

This is 22-carat HUID. It even has the HUID symbol

on it.” Then he got nervous. Whatever internal discussion they had, one of their staff came.

He said, “Sir, all right, I’ll test it again.” He came and

They did some setup or something on the machine. Then tested it again. They said, "Yes, sir."

This is 916. When I said this was such a big blunder, such cheap marketing,

As big as your space is, from where the carometer is kept,

starting there, my shop ends right there. My shop is smaller than one of your sections.

Even after that, by doing something like this, you're poaching customers from the market

and taking our customers, whom we've built through years of hard work,

the customers we've built,

you're manipulating them at your place and making sales. That's wrong. So I said,

"Brother, either this is your habit," and I told him that we, once a week,

calibrate the machine once a week.

Wait a minute.

Go.

Madam, you said it. You said it.

Oh!

Hey, let us take your statement.

Speak.

Speak.

She told me, ma'am told me that our machine is calibrated once a week.

calibration is done. Calibration means we reverify the machine.

That was ma'am's statement. After that, their staff internally discussed it and

ma'am will tell you about it anyway. Then, based on what they said,

I told them, "Brother, there are two options. First of all, either

in the past week, every customer whose old gold you exchanged,

according to this report, you gave every customer eight percent less gold."

Absolutely, absolutely, they are cheating.

They have not returned it for years, until today.

It's a simple matter. Either return that eight percent gold that is rightfully theirs

to them. If that is not the case and you have made a mistake specifically with this customer,

then you are completely destroying the value of my brand or my small shop.

So, either make an apology video." Then they said, "Sir, we…

Let's speak to your manager. Is there a manager in Kerala?

Then their manager went outside and spoke to someone. He said, "Sir, this

isn't in our policy. We can't give gold to the customer." I said, "All right, brother."

Lastly, just make an apology video in front of Malabar and say that SK Jewellers

from

The customer who came, I said their items were 20-carat, but they were genuine HUID 22-carat goods, which we mistakenly

got wrong. It was our machine's fault or

Whether it was an internal mistake or your mistake, it doesn't matter to us. Just

by giving a one-line statement,

they had to close the matter so I could tell my customers, who even today look at the big showrooms of my

customers and tell us, "No, brother, that's

a big shop, that much investment is good,"

that we're wrong, because you know what happens is...

The benefit of the doubt is given to big showrooms and capitalists.

It is.

As for small traders, they are only ever put in the dock and

made to stand

there.

Very big. Very big.

After that, when I told them this, they said,

They were telling me unofficially.

Yes, sir, a mistake was made, sorry. I said, "Give a statement." What happens today, brother, you

should understand. Say you criticize a big company, like Nestlé, or any company,

or one of its products, and upload it to YouTube, the company files a complaint against you

and slaps you with defamation claims worth hundreds of crores. And when we small

traders point out the mistakes of powerful people, we ourselves become the guilty ones.

So I said, "Brother, just make a video and give a statement, the matter will end there." Then he

said, "Sir..."

Yes, so what did they say? They said, “Sir, it’s like this…”

“We can’t do it. Making a video isn’t in our policy, sorry,” or whatever.

Let me ask you a question. Any such incident that has happened here

with one customer must have happened with other customers too. They must have records

of it. So isn’t this a matter for investigation?

This should one hundred percent be investigated.

Cameras, camera DPR, and machine technology.

This is the easy practice these people are following. You see, today,

Bilaspur’s

population is, say, 100,000. The population of Bilaspur city is 200,000.

There are limited customers. How can we wrong the customers we had today

who have become part of the brand?

Go ahead, tell us your version.