Spanish → English transcript

I mean, if I had been doing what I’ve been doing,

making videos for 11 years, and I kept making the same videos on YouTube,

I’d probably want to throw myself off a, off a, off a third floor, you know?

I mean, what I’m trying to do is,

at least this passion that has turned into a job,

try not to burn it out, you know? And that’s also why I like,

well, to try things, to oscillate, to dare to do something.

And also what I think is that, nowadays, like you were saying,

the MrBeast- style formats, this whole thing, these kinds of formats,

besides the fact that I think that— well, I know it— they are fleeting,

because already,

there have already been lots of little formats like these that come and

go and work for a while,

but maybe a creator who is starting out again and suddenly says, “ Holy shit,

this format works super well, I’m going to replicate it.”

Maybe it gets one hundred thousand views, but the viewer who, who is watching you,

in the end is watching you as a video like any other person and

they do not know you,

when in the end what you want is that, that the, the, the, the viewers,

I mean, the people who watch you,

follow you either because they like you or because they dislike you, you know?

In this room there will be, there will be someone who hates us and someone who

likes us, awesome, but the, the intention is to be able to, uh, build bonds.

The problem with these videos that are simply just,

uh, “ So today we’re going to rate animals,” this and that.

You’ll get one hundred thousand views, sure, but I have no idea what the

host thinks.

tomorrow I’ll watch another video by someone else that’s similar and I won’t care.

And then, well, I don’t know, nowadays, for example, there’s a Carlota Marañón,

that you know, or, or Andy,

who are making much more personal content, they have

fewer views, they reach,

they get to fewer people, - But they have a more loyal audience.

- But the people they reach, of course, are real people, I mean,

50,000 views from girls who,

while they’re doing their makeup, have Carlota on in the background,

and now Carlota drops some tracksuits and they sell out in a minute.

- Literally.- Because people know Carlota.

In fact, you used to stream on Twitch before.

So what advice would you give me? Because… What a bastard.

If you already fixed Ceciarmy’s life, fix mine.

Asking for advice here in front of everyone, dude. So, for Twitch,

it’s just that in the end Twitch… Look at IlloJuan, man.

I mean, IlloJuan is a guy who’s been

doing streams for more years than I have, I mean, than I’ve been making videos.

I mean, IlloJuan used to stream with,

uh, 80 people watching him play a game that not even his mom knew.

And it’s been years building a community little by little, and people, I mean,

there are no,

there are no fans more loyal than IlloJuan’s fans.

I mean, it’s crazy, but that’s exactly why, because they’ve spent hours with him.

He’s like their brother, you know?

I mean, they turn on the TV and he’s right there, man.

So the only shitty thing about Twitch is that you can’t shorten the path.

It’s really hard. You have to be an IShowSpeed,

you have to stand out from the rest and suddenly be insanely talented.

If not, what you have to do is pure consistency.

In fact, I think it is getting harder and harder to get attention from new people,

because creating content and going viral is becoming more and more democratized,

and I also think the key, from my humble point of view,

is to try to stand out from the rest,

to go against the current in part.