Film Poster Design and Marketing Strategies

I mean, now, when a first look

or a concept poster goes out, sticking to that gives a unique

signature feel, right? Rather than releasing multiple ones?

I mean, even in big pan-India films,

are they unable to show that variety?

I don't know, but as far as our work goes, we try to make every poster different.

I don't mean every poster for the same film, but from film to film.

For instance, take Animal as an example, and now Fauji, or

Spirit—for each of them, a unique palette or a unique—

we try to ensure there is some uniqueness.

But when we have to make another two or three posters for the same film, maybe it

might blend in or look the same.

Setting a larger-than-life image,

Mm-hmm.

and mostly sticking to that same theme is what—

Isn't it better to have that uniqueness, sir? Even if you take

Hollywood,

recall value…

For recall value, they actually— We release multiple posters, but now

Spider-Man, Superman, Batman, all these come out

with a single poster,

right?

Mm.

Whenever they… a movie po— If you look at Spider-Man, for

example, suppose a poster is released, until the release, that very same poster

remains, wherever you look.

Mm.

There is no second poster. Do we have that culture? For us, for a song,

a poster,

a poster for a teaser, a poster for the trailer, a date

announcement poster, lately, countdowns like ten days, nine days,

eight, meaning

eight to nine posters, even though you are making just one film.

When releasing it, the content of the cinema is the same.

I mean, that is our limitation, our scope.

Yes.

We have to stay within that. We can't step out of the story and do anything, right?

See...

I can imagine a big hero in whatever way I want.

Mm.

Even you can imagine him however you want. But that doesn't mean we can do as we please.

What that character does in that story, who that character is,

what the costumes are, what the behaviour is, whether it's action, drama,

romance, emotion, or sentiment— there is a certain boundary, right?

We have to work within that. If we have to give ten like that, what do we give?

Yes, yes.

Then obviously, we put the hero's picture, put a good still,

add some background behind it,

and manage with that, right?

Yes.

So, until the first look or the next look, we can bring that

punch. After that, not just us, but anyone, whatever we do—

whatever we do, social media comments go, "What is this? The same thing...

How many times will you give it? Change the background! Change the colour!" Someone else...

Uh, if we put some fire in the background,

someone else adds rain, another puts mountains and keeps

tweeting

at us below.

I mean, they have no limitations. That's what I mean, if you let imagination go,

you can imagine

anything, right? But we have that boundary.