Discussion on Pricing and Business Strategy

Good to see you man. Thank you. Good to see you too.

I don't know if you remember me, but it's fine. The, uh...

The new people, the old people. 2010. Superleggera.

Yes, Superleggera, but we got, we got 15 and a half.

Uh, so, we are reducing the number of black cars on the system over the next

six months. Yeah, it's good.

Yeah, you probably saw it on the email.

I said the email starts in May. It's all about the rating.

Yeah. But you, you're raising the standards and you're dropping the prices.

We're not dropping the price on black.

But in general, the whole pricing.

Yeah, we have to. We have competitors. Otherwise we've got a business model.

Competitors, man. You had the business model in your hands.

You could have the prices you want,

but you choose to buy everybody a ride. No, no, no. You misunderstand me.

I would, I would, we, we started high end.

We didn't go low end because we wanted to.

We went low end because we had to, because we'd be out of money. What, and this?

That's a piece of cake right there.

No, it seems like a piece of cake because I've beaten them.

But if I didn't do the things I did, we would have been beaten, I promise.

Higher. What? We could go higher and more expensive. You get the best.

Oh, I, so, no, so here's the thing.

We could do lux in San Francisco, so I have, I have guys working on lux,

which will be 50 to 75 percent more expensive than black.

But people are not trusting you anymore.

Do you think people will buy cars anymore?

Unless they buy them through Europe, the invoice.

Otherwise, nobody want to buy a car.

I lost 97 000 because of you. I bankrupt because of you.

Yes, yes, yes. You keep changing every day. You keep changing every day.

Hold on a second. What have I changed about black?

Huh? You changed the whole business. What, what? You dropped the prices.

On, on black? Yes, you did. Bullshit. We started with 20.

Bullshit. We started with 20. You know what? How much is the mile now? 275?

You know what? What?

Some people don't like to take responsibility for their own shit.

I take responsibility. They blame everything in their life on somebody else.

But why are you sending an email for a town car? Good luck.

Good luck to you too,

but I know you don't gonna go far.