Sales Strategies in Door-to-Door Marketing

Just through door-to-door sales,

I made two million

yen in sales in two months, and I was told

that was the deal,

so I went for it.

So, in the middle of a pretty hot season,

in a place where I had no

idea where anything was,

I looked at a residential map

and rang each doorbell one by one.

Then I'd say the store's name

and say hello,

but even if I said the store's name,

they'd usually just abruptly

hang up on the intercom.

- They won't come out, will they?

It really makes you feel like

- giving up, doesn't it?

I came pretty close to giving up,

and for the first

week, I didn't sell anything.

Then I gradually started using a little

ingenuity.

I figured there had to be homes with dead

batteries or burned-out light bulbs.

So I got the store president's permission

and said I'd take out some

light bulbs and batteries.

Then, before they could hang up

on the doorbell,

I'd say, "Excuse me, but in your home,

do you have any burned-out light bulbs

or dead batteries?"

And they'd say, "Oh,

that's just what I needed."

You know, maybe the light bulb in the bathroom

had burned out,

or the batteries

in the alarm clock

had died,

things like that happen.

So while selling those,

I'd say, "Oh, I'll install it

for you," go inside their house, and install it.

Then,

you can see their family makeup, right?

If you could see a child's study room

and thought they might be taking entrance exams,

and there were textbooks for about

ninth grade lined up,

I'd say, "Are they taking entrance exams?"

This summer is crucial.

Right now, we're offering a 25 percent

discount on air-conditioner ser-

- vice.

I think you would have succeeded even

- if you'd gone the Panasonic route.

Thank

you. Absolutely.

And then, while turning on the bathroom

light again,

I'd say, "Wow, with this washing machine,

it must take a long time,

ma'am," and mention the Heart water-flow system,

you know,

and sell them a washing machine.

So I'd do things like that,

and after that, I started selling

quite smoothly.