Transcript · English → Indonesian
Critique of Pharmaceutical Marketing Practices
Saat aku bekerja di industri obat, sains benar-benar
ditinggalkan. Perusahaan obat tempatku, tempatku diwawancarai, tidak
segan
memberi tahuku, "Dengar, kami merancang obat untuk mengobati
gejala. Kami tidak menyembuhkan." Itu model bisnis,
ya, yang memungkinkanmu memberi obat ke seseorang
seumur
hidup. Tingkat periklanan obat berikutnya
adalah menciptakan penyakit. Saat kau kehabisan gejala,
kau tidak punya
pelanggan lagi. Dengan obat psikiatri, kau bisa
menciptakan penyakit sepanjang
hari. Ada dua kata yang ditakuti psikiater: buktikan.
Dan jika dokternya tak bisa, sembilan dari 10 kali mereka tak bisa,
maka jangan minum obatnya. Aku heran, sebagai kimiawan, aku membuat obat-
obat ini, terbukti mematikan di lab kami, dan terbukti mematikan di tempat lain
lab, berbahaya, tidak efektif. Bagaimana cara mereka menjualnya?
Big Pharma memiliki departemen pemasaran terbaik di dunia.
Para jenius, yang tinggal membayar untuk melaporkan
bahwa penelitiannya menunjukkan hasil positif.
Kau membayar mereka, kau membeli sains.
Sedikitnya 125.000 orang meninggal setiap tahun
akibat obat resep, kau pasti mengira mereka menghabiskan lebih banyak
untuk riset demi menekan angka kematian.
Tidak, teruskan pemasaran. Pasarkan, pasarkan, pasarkan.
Hipnosis dan cekoki mereka obat, lalu bawa ke psikiater agar
mereka bisa
menelan Cymbalta berikutnya atau Prozac berikutnya
atau apa pun yang akan
mereka kemas dan namai.
End of transcript · 198 words · machine translated
Original transcript (English)
When I worked for the drug industry, science was completely abandoned. These drug companies I was, that I was interviewing with had no problem telling me, "Look, we design drugs based on treating symptoms. We don't cure." That's a business model,
okay, that allows you to give a drug to a person for life. The next level of drug advertising is inventing disease. When you run out of symptoms, you don't have any
more clientele. With psychiatric medications, you can invent diseases all day long. There's two words that a psychiatrist fears: prove it. And if the doctor can't do it, nine times out of 10 they can't, then don't take the drug. I wondered, as a chemist, I'm making these
drugs, they're proving deadly in our labs, and they're proving deadly in other labs, dangerous, ineffective. How are they selling them? Big Pharma has the best marketing department in the world. Geniuses, who simply pay to report that the studies show positive results.
You're paying them, you're buying science. At least 125,000 people dying every year from prescription drugs, you would think that you'd spend more in research to try to offset the death toll. No, keep going with marketing. Market, market, market.
Hypnotize them and drug them, and get them into their psychiatrist so they can swallow the next Cymbalta or the next Prozac or whatever they're gonna package it as and name it as.
