Impact of AI on Video Production

That's how large video models or language models basically work.

A library of vectors of meaning and transformers that interpret it in

context, right? But they're just cross-pollinating things

that

exist. Nothing new is created. Or-

Not yet. Not yet.

Yeah, not yet. And, and really the-- in order to do that...

Look, craftsman is knowing how to work. Art is knowing when to stop.

And I think knowing when to stop is going to be a very

difficult thing for AI to learn because it's taste, and

also lack of consistency, lack of controls, lack of

quality. I-I-AI for, for this world of

generative video is gonna do key things more immediate.

I wouldn't like to be in the visual effects business.

They're in trouble because what costs a lot of money is now gonna cost a lot less,

and it's gonna hammer that space, and it already is.

Um, and maybe it shouldn't take a thousand

people to render something, but

it's not gonna replace human beings making films.

It may make your background more convincing.

It can change the color of your shirt.

It can fix mistakes that you've made.

It can make it m-- you know, you might be able to get two seasons of

House of the

Dragon in a year instead of one. And if that happens, according

to macroeconomics, in, you know, uh, cultures where there are

basically oligopolies competing, what should happen is,

with the same demand and

the same spend, is they, they should just make more shows,

which should, you know,

you should have the same spend, and now you can just watch more episodes.

And eventually, AI will allow you to, uh, ask for your

own episode of Succession, where you could say,

"I'll pay thirty dollars, and can

you make me a forty-five-minute episode where, like, Kendall gets the company and

runs off and has an affair with Stewy?" And it'll do it.

And it'll be a little janky and a little bit weird,

but it'll know their stats.

It'll know those actors, and it will, you know, mix, remix it in effect.

Right.

And it will do that. That's the value, in my view, long-term of

AI for consumers, which is eventually my hope for

AI is that it's an additional revenue stream that can replace DVD,

which took fifteen to twenty percent out of the economy of filmmaking, which is--

and, and there should be negotiated rights and,

and-

Right. That's the key part of it

... individuals who say, "If you wanna..." 'Cause what

if people wanna make

five-minute, thirty-second TikTok videos where they

look like the Avengers?

Well, great. You can, you know, just like you used to be able to buy your

Iron Man

costume at the store, you're gonna buy your Iron Man pack,

and you and your buddies

are gonna look like Iron Man and Hawkeye, like, you know, on Twitch.

That's, that's what's gonna really happen.