How a Zlatoust Coffee Shop Changed Its Name from Lav to Oleg
36 sec Machine translated Filmed in Russia Money & business
Hi! We're Lera and Lyuba, who opened a coffee shop at the train station a year ago.
We called it “Lav”—for love and warmth. But on March first, a law came into effect in Russia: Federal Law No. 168, and we had to choose: change the sign to “Lyubov” or take it down altogether.
Of course, we didn't have the money for a new sign, and working without a name is risky for our tiny business.
The meme got out of hand, so we decided: we'd simply rearrange the letters.
What did we get? “Oleg.” The installation cost five thousand rubles.
Now, right across from the Zlatoust railway station, there's a cute coffee shop with little hearts and a new name.
Come by for coffee and get to know us.
End of transcript · 131 words · machine translated
Original transcript (Russian)
Привет! Мы Лера и Люба, которые год назад открыли кофейню на вокзале.
Назвали ее «Лав» - про любовь и тепло. Но с первого марта в России появился закон сто шестьдесят восемь ФЗ, и нам пришлось выбирать: поменять вывеску на «Любовь» или снять ее вовсе.
Денег на новую вывеску у нас, конечно же, не было, а работать без названия — это риск для нашей микрокомпашки.
Мем вышел из-под контроля, и мы решили: просто переставим буквы.
Что получилось? «Олег». Монтаж обошелся в пять тысяч рублей.
Теперь прямо напротив железнодорожного вокзала города Златоуста есть милая кофейня с сердечками и новым именем.
Заходите на кофе и познакомьтесь с нами.
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