New York City Grocery Price Initiative

We know that for many New Yorkers,

30% at the grocery store means something very different.

Since 2019, food prices have soared at grocery stores

around the country by roughly 30%, in fact.

Talk to shoppers around the city,

and you'll often hear the same frustration.

Wages have not kept up.

Making matters even worse,

some corporations have built out technology that allows for something called surveillance pricing,

collecting personal data to charge some people more than others

for the same carton of eggs, for the same gallon of milk.

All of this leaves too many New Yorkers

feeling like groceries are out of reach.

And that is frankly unacceptable, which is why city government is

stepping in to make people's lives more affordable.

Today, I am proud to announce a collection of essential

staples that will be predictably 30%

cheaper at all five of our city-run grocery stores.

This core set of goods will include all fresh produce, meat,

and seafood, along with 20 other essential items like cheese, milk, and bread.

Here's how it will work.

Once a month,

our five city-run grocery stores will set prices for this

core set of goods at 30% below typical retail prices. No exceptions,

no gimmicks. The savings will last for the entire month.

That means no weekly fluctuations nor sticker shock at the checkout line.

Not for our seniors living on fixed incomes,

nor for the parents who rely on a regular supply of apple slices to keep toddler tantrums at bay.

Now, can we all see this incredible example of produce in my hand?

Now, you will see these plantains here. For anyone wondering how much these beautiful plantains might cost,

you can use this QR code or head to grocery.nyc to access our policy

report. I'm going to demonstrate exactly what that means.

Ladies and gentlemen, the QR code does work.

You can see this here.

There you can learn more about our city-owned grocery store program,

including the 30% discount. 30% off adds up.