The Marketing of Chicken as Health Food

You know you're pretty deep down the rabbit hole when you no longer believe

that

chicken is a health food, and I don't believe it anymore.

For decades, we were sold this lie to sell chicken,

that

chicken is a health food. It's the cleanest source of protein.

It's the number one, all these things. It is absolutely not true.

If you actually look at the nutri- nutrient density of proteins, beef

is number one, lamb is number two.

Mm-hmm. Venison, bison, um, then you get to,

like, fish and pig, and at the very, very bottom,

the very, very bottom, chicken. Lower than pig.

But you know why chicken is at the very bottom?

Because at this point, they have...

I don't wanna say genetically modified, because I'm gonna get in trouble, but,

um, selectively bred. We'll pretend that, um, they

have selectively bred this so much that all

the health, like, nutrient density and the health food has been absolutely

stripped from it. Like, they're not breeding these chickens to

make them healthy.

They're breeding these chickens to grow bigger, to grow faster, to eat less

food. What are my sheep doing? And to be more disease-resistant.

Nowhere in there does it say, "And to have a higher nutritional

content."

Literally, they freaking could not care less about

us.

If you know anything about marketing, you know it is all a complete

marketing tactic, a marketing sham.

Because I don't wanna say which company, a big, huge chicken company, as you

probably know, that begins with a T, wanted to sell more

chicken in a, in an era when chicken wasn't really being,

um, eaten that much. It was kind of a delicacy. Most people

were eating beef.

Most people were eating pork. Um, they weren't really eating chicken.

So in order to change the narrative, they had to change what people thought.

Marketing 101. If you've ever seen these chickens be

raised, they are some of the gangliest birds.

They are ready in about six to eight weeks. If you do not breed them...

Excuse me.

If you do not process them in that six to eight weeks,

they will start to...

Their legs will break. Their hearts start to give out.

Like, they are literally bred to grow big so

fast. And if you don't then butcher them, they are living just

miserable, miserable lives. It's really sad, honestly.

So, yes, if you're gonna stop buying one thing at

the store, please let it be

chicken, because

my freaking goodness, it is not...

We have been lied to for decades. In case you're wondering what

chicken should look like, dun, dun, dun.

Look at them walking around. They're about to all come out.

They're all healthy.

Yep. Hi, hon. This is my favorite rooster. He's so pretty.

He does not have a name, though, 'cause he's, he's nuggets in two weeks.

Okay, bye, bud.

So this is all true, and it's very shocking to hear.

But if you go off of nutrient density in meats, chicken

is almost ranked dead last in everything, which is just

wild, because we have been told the opposite.

So here's the order.

It goes beef, lamb, bison, venison, fish, pork, and then

chicken all the way at the bottom. Now, you can kind of read this at your own pace

to kind of go over what's the most healthy for you.

But one of the other thing that's mentioned is that chicken wasn't a

standard food in America, that it was a company with a T, meaning

Tyson, that changed that for us. And again, let's just fact-check that

claim.

Here it is.

Chicken was normalized in America because of marketing.

Chicken was historically more of a delicacy or a seasonal food in the U.S.,

not an

everyday staple like beef and pork.

But here in the mid-20th century, campaigns via companies like

Tyson successfully repositioned it as a cheap, healthy,

everyday lean protein alternative.

So this was done to

increase market share.

I mean, you should be furious. We are eating a

non-nutrient-dense meat because a major

corporation wanted to increase their market share and was very

successful at marketing it to us.