Challenges in Product Development

The critical challenge, and it relates to one of the things

that Peggy said, is that in order to make the transition

from getting out of the tried-and-true egg-growing, which we know

gives us results that can be, you know, beneficial,

I mean, we've done well with that,

to something that has to be much better.

You have to prove that this works,

and then you've got to go through all of the clinical trials,

phase 1s, phase 2s, phase 3, and then show that this

particular product is going to be good over a period of years.

That alone, if it works perfectly,

is going to take a decade.