Perception of Israel in American Media

And loves Israel.

Th— uh— okay, uh, uh, that's very, very specific.

The American public, for the first time since the founding

of the state, we are a negative brand

in the United States.

A negative brand. I-I-I'll do a quick word association game with you.

I say the name of something, you say what po— Italy, what pops

into your head? Say something.

Spaghetti?

Nice.

And now if you're an American, uh, student, Israel, what?

Gaza?

Un-Un-Unfortunately, it's worse than Gaza. What—

What?

Israel, Israel. What will they say?

Uh, war?

Right, there's something even worse. Israel?

Massacre?

Right. They, they say "genocide." They say, uh…

That's the situation. You say Italy, pasta, spaghetti—

Yeah.

and Israel, uh, baby killers. That's of course

not true, not fair, but that's the situation. That's the situation.

Th— uh— a-and part of it is because

of neglect, that we allowed Qatar for 25

years to get in. They ran an incredible

campaign of… penetrated universities,

pen-penetrated campuses, bought media outlets.

Yeah, there's—