Lessons on Alcohol and Drug Prevention

I learned myself. I had a brother, Fred.

Great guy,

best-looking guy, best personality, much better than

mine.

But he had a problem. He had a problem with alcohol,

and he would

tell me, "Don't drink.

Don't drink." He was substantially older, and I listened to him,

and I respected, but he would constantly tell me,

"Don't drink." He'd also add, "Don't smoke,"

but he would say it over and over and over again.

And to this day, I've never had a drink,

and I have no longing for it. I have no interest in it.

To this day, I've never had a cigarette.

Don't worry, those are only two of my good things.

I don't wanna tell you about the bad things. There's plenty of bad things, too.

But he really helped me. I had somebody that guided me, and he had

a very, very, very tough life because of alcohol,

believe me.

Very, very tough, tough life. He was a strong guy, but it

was a tough, tough thing that he was going through.

But I learned because of Fred. I learned.

And that's what I think is so important.

This was an idea that I had where if we can teach young people

not to take drugs, just not to take them, when I

see friends of mine that are having difficulty with not having

that drink

at dinner, where it's literally almost impossible for

them to stop,

I say to myself, "I can't even understand it.

Why would that be difficult?" But we un- we understand why it is difficult.

The fact is, if we can teach young people and

people generally not to start, it's really,

really easy not to take them, and I think that's going to end

up being our most important thing.

Really tough, really big, really great advertising,

so we get to people before they start, so they don't have to go through the

problems of what people are going through.