How to avoid amplifying opposing political content on social media
2 min Machine translated About Brazil Politics
What should you do with an adversary, or someone whose interests run counter to ours?
And my position was always: don't reply, don't quote them, don't tag them, and, if possible, block them.
My question is: what are the principles you have that could help you give people more tools to, in some way, turn down the noise coming from the other side and amplify their own?
But I just want to make one correction. Go ahead.
Don't block them. You can't block them. On WhatsApp.
Because if— No, on any social media. Because if I block them, the algorithm will understand that I didn't interact with the content, because I— because that person was blocked. So, I can't block them, I have to receive the content and scroll past quickly.
Right. Don't look, because then the algorithm— Don't reply.
Yeah, yeah. No, don't even read it. Oh. Because the, the, the algorithm tracks even the time spent on it. So, if content comes up for me and I, if I spend three seconds looking at the content, Meta will understand that con—e—even if you haven't, haven't, haven't, haven't liked it or given it a like, commented, it'll say, “They
read it.” So don't read it, just, just scroll past quickly.
Then Meta starts to understand: “Look, this content isn't relevant, because people are, people are scrolling past, they aren't reading, they aren't liking, no, no, they aren't commenting.”
Don't pay it any attention. Yeah, you have to ignore it. That's the way.
And when you do that, the content will just, just keep circulating among them, right, it won't reach the undecided. So, only our people would get it.
Seeing that it was no longer possible to reach non-us, Flávio Bolsonaro's voters' opponents started going to our posts.
With no other option, they had to come to the post that spoke well of Lula, to speak ill of him.
But as I said, the algorithm doesn't understand if you're speaking well or badly, it only understands that you're talking.
So the—if the post, uh, was speaking well of Lula, Meta understood: this post is relevant.
And it only delivered content that spoke well of Lula.
Another thing we always say you shouldn't do is: if you see a post on Twitter, on X, about something you don't like, the worst thing you can do is take it and send it to a WhatsApp group for people to discuss.
You're giving it reach. Exactly, exactly.
End of transcript · 419 words · machine translated
Original transcript (Spanish)
Qué hacer con el adversario o con aquel que tiene intereses contrarios al nuestro.
Y mi posición siempre fue: no respondan, no citen, no los arroben y en lo posible bloqueen.
Mi pregunta es: ¿cuáles son las máximas que ustedes tienen como para poderle dar más herramientas a la gente para, de alguna manera, apagar el ruido que hacen del otro lado e instalar el propio?
Pero solo quiero hacer una corrección. A ver.
Bloquear no, no se puede bloquear. En WhatsApp.
Porque si-- No, en ninguna red social. Porque si yo bloqueo, el algoritmo va a comprender que yo no interagí con el contenido, porque yo es-- porque la persona estaba bloqueada. Entonces, yo no puedo bloquear, yo tengo que recibir el contenido y pasar rápido.
Bien. No mirar, porque ahí el algoritmo- No responder.
Sí, sí. No, ni siquiera leer. Ah. Porque la, la, el algoritmo captura hasta el tiempo de retención. Entonces, si llega un contenido para mí y yo, si yo me quedo por tres segundos mirando el contenido, Meta va a comprender ese con-- a-aunque usted no, no, no, no tenga curtido, dado el like, comentado, pero va a decir: «Ele
leu». Entonces, ni lea, ape-apenas pase rápido.
Entonces, la Meta comienza a comprender: «Mira, este contenido no tiene relevancia, pues las, las personas están pasando, no están leyendo, no están dando like, no, no, no están comentando».
No hay que darle bola. Sí, tiene que ignorar. Este es el camino.
Y ahí cuando usted hace eso, el contenido solo va a, a, a circulando entre ellos, no, no va hasta los indecisos. Entonces, solo los nuestros llegaban.
Viendo que no era posible más llegar hasta no-nosotros, los adversarios de los electores de Flávio Bolsonaro empezaron a ir a nuestras publicaciones.
Por no tener otra opción, el-ellos tenían que vir en la publicación que hablaba bien de Lula para hablar mal.
Pero como yo dije, el algoritmo no, no comprende si estás hablando bien o mal, comprende apenas que estás hablando.
Entonces, la-- si la publicación, eh, era hablando bien de Lula, la Meta entendía: esta publicación es relevante.
Y solo entregaba contenidos que hablaban bien de Lula.
Otra cosa que siempre decimos no hay que hacer es: si ves un posteo en Twitter, en X, de algo que no te gusta, lo peor que puedes hacer es tomarlo y mandarlo a un grupo de WhatsApp para que se discuta.
Le estás dando difusión. Exacto, exacto.
Up next
0:53 Spain and Israel: Government Criticism and Defense Cooperation 
2:59 Brisbane Train Payment Problems Spark Concerns About Australia's Future 
0:28 Mexicanization: A Response to the Cartel Comparison 
0:51 Bukele and the Fate of Those Who Thought They Were Immortal 
0:38 Against Trump: A Call to End Wars and Expand Rights 
1:39 Atocha audio leak: Óscar Puente and ADIF accountability 
1:26 Interview on Voting and International Impact 
1:56 Discussion on Language Barriers in Media 
3:09 Donetsk’s Future: Population Outflow and Donbas Industry 
1:11 German Federal Police in Poland? Interior Ministry Responds 
2:37 Outside Poland’s Constitutional Tribunal: Calm Protest and Fewer Police 
1:52 Debate on Religious Respect and Who Decides Syria’s Future
iPhone app Translate videos on your iPhone Paste a TikTok, Instagram or X link, add subtitles in your language and save the video to Photos. 
Made with TranslateMom
TranslateMom transcribes and translates videos from X, TikTok, YouTube and Instagram. Paste a link and you get a page like this one, in your language.