Minimum 40 and Standing Together: Wage Campaign or Recruitment Strategy

Like, of course, the army— I think a lot of what it does is violent, but the way people experience it day to day is that we're here, in a place that is ours.

People threaten our lives, and we defend ourselves.

And they see other people trying to attack them.

Like, they go through so many things that make them see it as— They're terrorists, and we're good.

The moment you say, “A movement, uh, Jewish-Arab, working for peace, equality, and social justice,” people shut down.

I think, let's say, Minimum Forty is one of the reasons it succeeded— and I'm not ashamed to say this— was that it was a brand in its own right.

It was a Minimum Forty campaign about learning together, but people knew Minimum Forty before they heard “Jewish-Arab movement” and blah, blah, blah, blah, blah.

They'd heard of Minimum Forty, uh, a public campaign to raise the minimum wage to forty shekels an hour, and then they could connect, and then they came to it without their defenses up.

What we just heard This is basically the recruitment method of Lomdim Beyachad.

They take, uh, a struggle like the Ethiopian struggle and take it over, They take up a fight to raise the minimum wage to forty shekels an hour, and take it over.

I’ve often heard in the recordings: First of all, the person will come because he’s interested in his own rights.

If we tell him it’s an Arab-Jewish organization, he won’t come.